

Michael has been in the Extended Warranty industry for over 25 years. He began selling warranties on consumer electronics in the early 80’s and was the F&I manager for a major car dealership before being recruited by Canada’s largest warranty company and becoming their VP of Sales.
In 1997 Michael formed Superior Warranty Services and began consulting to major retailers, OEMs, insurance companies and TPAs. His forte is program negotiation, design, implementation and sales training. Michael also has several years of warranty software experience, he was the Canadian Distributor and Director of Extended Warranty Solutions for ServiceBench from 2003 – 2008. He recently joined 4CS to drive business in Canada and assist with 4CS’ extended warranty solutions




Art Chartrand is an attorney with Chartrand Legal Management, Inc. He developed and chaired The National Insurance School for fifteen years. Currently, his firm serves as Counsel to the National Home Service Contract Association (NHSCA). Chartlaw.com.
Chartrand is former counsel to the National Association of Insurance Commissioners (NAIC). He was the key architect of the NAIC's current Market Information Systems. The NAIC Special Activities Database (SAD), Regulatory Information Retrieval System (RIRS), Complaints Database System (CDS), Exam Tracking System (ETS) and The National Insurance Producer Registry (NIPR) all feature much of Chartrand's design and innovation.
Chartrand Legal Management has over 25 years experience in association, regulatory and legislative management. His firm also has a very successful track record in meeting management, hotel contracting and meeting logistics.
In 1991, Chartrand was the first non-insurance commissioner to be awarded the prestigious, IRES Presidents Award for significant contributions to education and professionalism among insurance regulators.


Mr. Hawkins began his professional career as Director for Instructional Communications for the University of Louisville. He then moved into the global renewable energy field for a number of years as President of McDonnell Douglas Energy Systems. Leaving energy for a private law practice, he represented a number of commercial clients including General Electric. That representation grew into a management assignment as General Manager of Warranty Management for GE Consumer and Industrial. When that business was sold to Assurant Solutions, Mr. Hawkins retired from GE and accepted a position with Assurant as Director for Extended Warranty. In mid-2010, he retired from Assurant. At present, he maintains a private law practice and continues to provide consulting services in the extended warranty and specialty insurance business.
He has a degree in General Science from Indiana University and a Juris Doctor from the University of Louisville. Mr. Hawkins is a member of the Kentucky Bar Association and is licensed to practice law in Kentucky.

David G. Keifer
Manager
Global Customer Support Services
Eaton Corporation
David Keifer has over 20 years of experience in leading Fortune 500 corporate sales and service operations, technical support and training organizations. Throughout his career, David has been responsible for driving strategic planning, operational planning, talent recruitment and development in various business environments including organizational startups, relocations and acquisitions in the Americas and EMEA regions.
He is currently a senior manager with Eaton Corporation, a $15 billion dollar global power management company and is responsible for Global Customer Support Services which is currently focused on creating a new customer support infrastructure within their Power Quality Division. This new organization also includes a new Eaton Tele-sales operations for Service Contract sales.
Previously, David was an expatriate working for Eaton’s new European Division based in Hengelo, Netherlands and Birmingham, UK where he led the consolidation and merger of the newly acquired business support operations. Prior to this role, David was part of the core leadership team that created a new national support headquarters for Eaton’s US based Electrical Division. Prior to joining Eaton, David worked for Industrial Data Technologies and General Dynamic Corporation in various management roles related to Automation Services and Software Program Management.
Mr. Keifer holds a BS in Electronics Engineering and is a member of various support industry organizations.


Scott Kranzberg
Founder and Managing Director
Strategic Sales Group, LLC
Scott Kranzberg has over 20 years of experience in the extended warranty industry. Scott has an exceptional track record in sales, marketing, and business development complemented by a full scope of P&L and general management experience.
He is currently the Founder and Managing Director of Strategic Sales Group, LLC a company focused on Representing, Advising and Creating Sales and Marketing for companies in the business of administering, underwriting and marketing product warranties with a focus on extended warranties.
Prior to founding Strategic Sales Group, LLC, Scott was the Director of Technology Services for CDW Corporation where he was responsible for the launch and management of CDW Services. Prior to CDW Corporation, Scott was the Executive Vice-President for Aon Warranty Group one of the largest administrators and underwriters of service plans sold by financial institutions, retailers and manufacturers.
He has a degree from the University of Oklahoma and resides in Highland Park, IL with his wife Nancy.

Stephen K. McDaniel
Attorney
Blank & Meenan, P.A.
Prior to law school, Stephen practiced as a certified public accountant in Georgia for three years during and passed the Uniform Certified Public Accountant exam receiving the Gold Key Award for scoring the highest score of the 1,462 exam candidates. He worked as a Senior Accountant in KPMG’s Assurance Department, where he supervised audit engagement teams in the consumer markets, software development, telecommunications, real estate, and banking and financial institutions industries.
Stephen graduated from the Florida State University College of Law, Summa Cum Laude, in 2004 and was ranked third in his graduating class. From August 2004 to August 2006, Mr. McDaniel served as a Senior Staff Attorney to Florida Supreme Court Justice R. Fred Lewis. Since that time Stephen has been actively involved in developing an insurance regulatory practice with a focus in warranty and extended warranty law. Stephen currently serves as the Assistant Executive Director and Assistant General Counsel to the Service Contract Industry Council, a national trade association representing the interests of the service contract industry. Additionally, Stephen serves as the Assistant General Counsel to the Florida Service Agreement Association, a sister association to the SCIC focused solely on representing the interests of the service contract industry in Florida.

Marc McKenzie, Managing Partner of InnovationBlue LLC consulting is recognized as a global expert on Warranty & Service Chain Management. He has unusually broad and deep business experience in the hi-tech industry prior to forming InnovationBlue, most recently as Senior Global Director of Corporate Warranty. At Hewlett-Packard Co. his program management office led several key cross-company initiatives, where together his team and partners drove achievement of a massive $1B in warranty cost savings over 3 years - the largest warranty improvement in history for any industry. This was accomplished while improving customer satisfaction in several categories and customer segments. Marc's experience also includes all phases of business management from venture start-up to end-of-market, extensive work and travel in most world regions, knowledge of many industries, as well as successful leadership in consumer, commercial and enterprise customer segments. He sees huge leverage between his work on holistic Warranty Chain Management, and the holistic approach new start ups and rapid growth businesses must achieve. Always an integrative thinker, this shows in his educational background which includes his Bachelor of Science in Computer Science, Psychology and minors in Mathematics and World Religion Studies all earned at Graceland University in Lamoni, Iowa. He completed his MBA in Denver while still quite young at Colorado State University, completing his studies as #2 from a class of highly selected, distinguished older Fortune 100 executives.

Gary has been in the Service Contracts business with Sears Holdings since 1997. He began as a Product Manager for Lawn & Garden, Fitness, & HVAC industries, and has moved through various assignments touching all aspects of the business, including product design, underwriting, pricing, administration, and direct marketing. He is now the general manager of the business, with over 1,200 associates in his organization.
Prior to Sears, Gary worked for 11 years in the printing industry with RR Donnelley & Sons. He has a BS in Industrial Management from Purdue University, and a MM from Northwestern’s Kellogg School of Management.


Mr. Mulligan is a product line manager for Eaton Corporation’s power quality UPS service business in Raleigh, North Carolina.
His background is in high technology and services marketing, advertising and consulting. Art has authored several articles and white papers related to UPS service best practices, remote monitoring, and designing cost effective service plans.
Mulligan has a BA in economics from Albion College, has been involved in several startups in telecommunications, advertising, and applications software, one of which was acquired by Powerware Corp. (Eaton). His pursuits include photography, travel and achieving a work life balance.


Ed Stockwell has focused his career thus far on the Consumer Electronics industry. As a 16 year veteran at Crutchfield Corporation, he’s risen the ranks as a top sale advisor, has lead top sales teams, paving the way to his current role in Operations Architecture and Consumer Services business leader. While his roles are varied, they are guided by a single minded purpose in exceeding customer’s expectations.
Ed’s BA in Speech Communication was awarded at North Dakota State where he also began a 20 year devotion to the martial arts of judo, karate, and aikido. He has also given his leadership talents to his local Triathlon Club as an active board member and past President. He marshaled club and local resources to promote the sport of triathlon and host a race series to benefit local charities. He enjoys cooking, training, and long walks on the beach.


As Vice President of the Total Care Services Organization for HP’s Personal Systems Group in the Americas, Cliff is responsible for managing the customer experience for commercial and consumer customers across all of the Americas regions. This includes leading the PSG Americas customer experience improvement programs across the value chain, driving a differentiated customer support experience at a competitive cost throughout the U.S., Canada, Mexico, Brazil and the entire Latin American region.
Under Cliff’s leadership, HP North America was the only personal computer company certified for Excellence in Service Operations by the TSIA in 2010.
Over the last 16 years, Cliff has worked in several organizations inside HP including Corporate Finance, the Imaging and Printing Group (IPG), the Personal Systems Group (PSG), and the Technology Services organization within HP Services.
Before joining the Americas team Cliff worked in Investor Relations, shaping HP’s strategy and managing two-way communications with the investment community.
Prior to his responsibilities in Investor Relations, Cliff was responsible for HP’s support and warranty for PSG on a worldwide basis. He also held responsibilities for HP’s global account business, where he oversaw key sales and operations programs in support of HP’s direct volume transaction model for its largest accounts globally, as well as responsibilities in the printing group.
Based in San Diego, Calif., Cliff holds an MBA from the University of San Francisco and undergraduate degrees from New Mexico State University.

John Watson has over 20 years of experience exclusively in the extended service plan (ESP) industry. He has proven to be a catalyst for ESP conversion, revenue and profit optimization. John has had a diverse number of positions including designing, implementing and managing ESP initiatives for 3 nationwide retail chains. He has a well documented history of driving unparalleled performance improvement increases in every program with which he has been involved.
Additionally, John has managed customer service for two major retailers and is well versed in the tenant that “customer service and sales are inextricably linked”. He places a premium on front line associate empowerment and developing the proper metrics to ensure expeditious and thorough customer service issue resolution. John even takes this one step further insisting that the proper first step in designing an extended service plan program is to get out of the ivory tower executive offices and listen to your cashiers and customer service associates.
John also understands how ESP can be a competitive advantage and an effective long-term loyalty program for any company. Prior to joining Global Warranty Group, John was charged with building the consumer market for the premier direct marketing company of extended service plans in North America. This gave John a thorough understanding of how to design an impactful, fully integrated aftermarket program. John sees this as one more way to create additional revenue, profit and customer loyalty.
